Creative Analytics Course

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Last updated:

July 16, 2025

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Module 1: Introduction to Creative Analytics
Week 1: What is Creative Analytics? Week 2: Key Metrics and KPIs for Creative Performance
2
- 1.1
  What is Creative Analytics?
- 1.2
  Key Metrics and KPIs for Creative Performance
Module 2: Data Collection and Preparation for Creative Analysis
Week 3: Data Sources and Collection Strategies Week 4: Data Cleaning and Preprocessing
2
- 2.1
  Data Sources and Collection Strategies
- 2.2
  Data Cleaning and Preprocessing
Module 3: Analyzing Creative Performance
Week 5: Descriptive Analysis of Creative Data Week 6: Diagnostic Analysis and Root Cause Identification Week 7: Introduction to Statistical Methods for Creative Analysis
3
Module 4: Creative Optimization and Experimentation
Week 8: A/B Testing and Multivariate Testing for Creatives Week 9: AI and Machine Learning in Creative Analytics Week 10: Personalization and Audience Segmentation
3

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